Monthly Archives: May 2015

What’s the deal with charity takeover months?

Dry January. Movember. Stoptober.

These are all great. But what the hell?

Maybe I’m just getting old (I’m 25), but it seems like lots and lots of these have sprung up over the last couple of years. And I don’t know how I feel about it.

I mean, they’re all good causes. I even do Movember – but do we really need a charity to focus on every month?

And some months even have multiple charities competing over them! May, for example, is:

  • ALS Awareness Month (United States)
  • Asian Pacific American Heritage Month
  • Asthma Awareness Month
  • Borderline Personality Disorder Awareness Month
  • Celiac Awareness Month
  • Aisha Santamaria Birthday
  • Mental Health Awareness Month
  • Haitian Heritage Month
  • Hepatitis Awareness Month
  • Jewish American Heritage Month
  • Lupus Awareness Month
  • Motorcycle Awareness Month
  • National Bike Month
  • National Guide Dog Month
  • National Mobility Awareness Month
  • Zombie Awareness Month
  • National Foster Care Month
  • Scandinavian American Heritage Month
  • National Skin Cancer Awareness Month

That’s 19 things to focus on. In May alone. Getting close to the same number of days in May itself.

And of course you can’t celebrate one a day anyway. Just the 11th of May is, for example:

So to be true to the spirit of these ‘days’ I should be watching The Twilight Zone and eating a huge tub of ice cream right now? I don’t have the energy for that.


Oh, and DON’T FORGET that 2015 is also the

I’m not saying we shouldn’t have these things. But maybe we can curb it in a bit? I feel like the soil isn’t getting my full attention right now, as I also attempt to raise awareness of guide dogs.

Maybe all the charities should get together and agree to take turns or something? That would seem fair.

Otherwise, it’s just chaos. Anyone can claim any day/week/month/year without oversight.

For instance, I can just say that May 11th is International Richard Cook Awareness Day where you all have to give me like free stuff and high-fives on demand and-


that sounds awesome

ok let’s do that.

Happy International Richard Cook Awareness Day everyone! Go tell a Richard Cook you know that you love them.

May the Fourth Be With You: In Numbers


psssttt.... star wars :D :D :D

Yup, a day created because some nerd figured out that “May the Fourth” sounds a bit like “May the force” and the end. Literally, that’s it. No special significance other than a homophonic quirk.

It’s a divisive day, and I’m struggling to come to terms with how I feel about it. But instead of just keeping my thoughts on the matter to myself like a normal person, I’m serving up another of my patented HOT FRESH TAKE thought pieces. Yes, it’s a Bank Holiday Monday guys!

Instead of doing a boring history about when the phenomenon started and how it’s grown that I can’t be bothered to do anyway, I’m gonna fall back on fun graphs and statistics. And I’m gonna look at how people continue the joke past 4/5. So here we go!

I got the stats for 2013 about usage of the joke structure ‘may the X be with you’ (because I actually did all this research last year). Here’s how the graph looks:








I had to exclude the fourth from this because obviously it’s huge. Let’s look at the interesting dates:

  • After the 4th, most people do a joke of this form on the 1st. “May the first be with you” is clearly the funny joke of choice for unoriginal people on Twitter then. That makes sense, it’s the first opportunity to make it and relies on people remember the meme from previous years and going “oh right haha.” The whole ‘deliberately get the date wrong’ is also supposed to be funny. But it’s not really.
  • Second most popular is the 5th. This is the day directly following the 4th so also makes sense. Recycling a joke from yesterday is a classic Twitter joke (I cba to look into how many people are doing Royal Baby stuff still today, but I bet it’s at least a few).
  • The 7th is oddly popular for reasons I can’t quite understand. Whilst the 6th is pretty much dead. No idea about that one.
  • After this, the most popular ones are the 14th and 24th. Obviously here the joke is that they also have the “fourth” bit in them and lol irony.

But anyway, that’s all lame.

I haven’t looked into how many people are doing this post-May. But I bet there’s at least one genius out there who tweeted “December the 25th be with you” instead of, y’know, being with their family and stuff.

Why the hate? After all, I love a horrible pun as next as the much guy. Well, I think it ties into my whole faux-celebration of geek culture that’s all the rage right now. Star Wars is still seen as kinda a nerdy thing and being ‘into it’ is seen as cool in that geek chic kinda way. (See my blogs passim on Big Bang Theory, etc.). Maybe I’m wrong about this entirely, but it’s the vibe I get.

But I’m massively stuck up and pretentious anyway so I can talk.

Also, it leads to horrible corporate attempts at being down with the kids. For example, this year’s worst exit entry has to be this, from Charmin:

Actually, everything Charmin post is super annoying and crass. But this rubs me up especially the wrong way. But at least it only got 31RT/25FAV. So some poor graphic artist has to put in about an hour’s work for some lovely low engagement numbers. Hooray for working in social media.

Well anyway, I thought I’d have more to say than that. But I don’t. Happy Star Wars Day I guess.