{"id":1089,"date":"2017-10-22T11:11:23","date_gmt":"2017-10-22T10:11:23","guid":{"rendered":"http:\/\/cookywook.co.uk\/blog\/?p=1089"},"modified":"2021-03-21T10:00:44","modified_gmt":"2021-03-21T10:00:44","slug":"bowie-memes","status":"publish","type":"post","link":"https:\/\/cookywook.co.uk\/blog\/bowie-memes\/","title":{"rendered":"Did David Bowie predict memes?"},"content":{"rendered":"<p>David Bowie invented memes. Don&#8217;t believe me? Ok, shut up and watch this.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"616\" height=\"347\" src=\"https:\/\/www.youtube.com\/embed\/fJdA7dwx6-4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p>Watch it a few more times. It&#8217;s two seconds long. Watch it like fifty times.<\/p>\n<p>Watch it, and then tell me that David Bowie didn&#8217;t just say &#8220;meme school&#8221;.<\/p>\n<h2>HE TOTALLY DOES SAY MEME, RIGHT?<\/h2>\n<p>I want to investigate just what is going on here. Because it&#8217;s so weird and fantastic and the fact it&#8217;s David Bowie just makes it all that much more magical and interesting. So let&#8217;s start at the beginning.<\/p>\n<p>This is a clip from a 2002 &#8216;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Live_by_Request\">Live By Request<\/a>&#8216; show. Live By Request was a program on the A&amp;E Network in the US that was basically a phone-in show where artists would play songs as requested by callers. It&#8217;s a pretty cool idea, and the Bowie one is, of course, amazing.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"616\" height=\"347\" src=\"https:\/\/www.youtube.com\/embed\/CL3T8xxLJZw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p>Anyway, the interesting bit occurs about 1hr25mins in. He&#8217;s talking about his early days. Transcript as follows:<\/p>\n<p style=\"text-align: center;\">INTERVIEWER<br \/>\n<em>A lot of people don&#8217;t know, you studied as a mime when you were starting?<\/em><\/p>\n<p style=\"text-align: center;\">BOWIE<br \/>\n<em>I&#8217;m afraid I did, yeah it&#8217;s vulgar.<\/em><br \/>\n<em>I couldn&#8217;t get into clown school, so I ended up with\u00a0<strong>mime school<\/strong>.<br \/>\nThere were so many more vacancies!<\/em><\/p>\n<p style=\"text-align: center;\">PAUSE<\/p>\n<p style=\"text-align: center;\">BOWIE<br \/>\n[<em>LOOKS AROUND. SMILES]<br \/>\n<strong>Meme school.<\/strong><\/em><\/p>\n<p>So it&#8217;s clear that Bowie is talking about mime school, right? WRONG. He clearly\u00a0<em>can<\/em> say &#8220;mime school&#8221; normally, he does it seconds before he says meme school. It&#8217;s the pause that gives it away. He pauses, clearly thinking about his next words carefully. He looks around, gives a knowing smile, and says the words &#8220;meme school&#8221;.\u00a0 Which doesn&#8217;t make any sense.<\/p>\n<p>Unless, of course, you believe (as I do) that Bowie was predicting the rise of memes. In which case this makes perfect sense. His smile reveals that he&#8217;s enjoying a little in-joke. He knows the audience won&#8217;t understand, but it&#8217;s just a little fun for him. Maybe he even knows that a decade and a half on people will uncover this clip and be like &#8220;oh my god, he saw all of this coming.&#8221;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1094\" src=\"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-22-at-11.03.34.png?resize=616%2C525\" alt=\"\" width=\"616\" height=\"525\" srcset=\"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-22-at-11.03.34.png?w=1800&amp;ssl=1 1800w, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-22-at-11.03.34.png?resize=300%2C256&amp;ssl=1 300w, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-22-at-11.03.34.png?resize=768%2C655&amp;ssl=1 768w, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-22-at-11.03.34.png?resize=1024%2C873&amp;ssl=1 1024w, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-22-at-11.03.34.png?w=1232&amp;ssl=1 1232w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>Anyway, he definitely says meme school.<\/p>\n<p>Don&#8217;t believe me? Well, here he is in an even\u00a0<em>earlier<\/em> interview saying the phrase &#8220;meme companies&#8221;.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"616\" height=\"347\" src=\"https:\/\/www.youtube.com\/embed\/0KKMUxn8FZI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<h2>CASE CLOSED<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>David Bowie invented memes. Don&#8217;t believe me? Ok, shut up and watch this. Watch it a few more times. It&#8217;s two seconds long. Watch it like fifty times. Watch it, and then tell me that David Bowie didn&#8217;t just say &#8220;meme school&#8221;. HE TOTALLY DOES SAY MEME, RIGHT? I want to investigate just what is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[397,398,399,400],"class_list":["post-1089","post","type-post","status-publish","format-standard","hentry","category-opinion","tag-bowie","tag-memes","tag-mimes","tag-school","has-post-thumbnail","fallback-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Did David Bowie predict memes?<\/title>\n<meta name=\"description\" content=\"David Bowie predicted memes and we can prove it. Take a a look at this clip from 2002 and judge for yourself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cookywook.co.uk\/blog\/bowie-memes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Did David Bowie predict memes?\" \/>\n<meta property=\"og:description\" content=\"David Bowie predicted memes and we can prove it. 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And today I want to revisit some of the best content that came out of that trend. 2018 memes are pretty boring for me. They're standardised to the point of redundancy. I'll\u2026","rel":"","context":"In &quot;comedy&quot;","block_context":{"text":"comedy","link":"https:\/\/cookywook.co.uk\/blog\/category\/comedy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/4gdw0qs03qs\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1839,"url":"https:\/\/cookywook.co.uk\/blog\/there-are-only-three-memes-or-there-is-only-one-meme\/","url_meta":{"origin":1089,"position":1},"title":"There are only three memes, OR: there is only one meme","author":"cookywook","date":"April 18, 2020","format":false,"excerpt":"Memes are the way that internet culture expresses itself. And since the internet is basically all culture now, we can also say that memes are the way that all culture expresses itself. If we look at the evolution of communication, you might look to early examples of cave paintings on\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/cookywook.co.uk\/blog\/there-are-only-three-memes-or-there-is-only-one-meme\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/04\/l-5934-one-fear.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/04\/l-5934-one-fear.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/04\/l-5934-one-fear.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/04\/l-5934-one-fear.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2095,"url":"https:\/\/cookywook.co.uk\/blog\/reviewing-all-my-old-youtube-videos\/","url_meta":{"origin":1089,"position":2},"title":"Reviewing all my old YouTube videos","author":"cookywook","date":"October 31, 2020","format":false,"excerpt":"At various times in my life, I've branched out into different creative endeavours. I've tried poetry, writing, podcasting, photography, and much more. I've even tried the hardest medium of all: video. That's why I have a YouTube channel. With a solid 25 videos. And 439 sorry subscribers. The videos span\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/cookywook.co.uk\/blog\/reviewing-all-my-old-youtube-videos\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-31-at-09.53.24-1.jpg?fit=1200%2C476&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-31-at-09.53.24-1.jpg?fit=1200%2C476&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-31-at-09.53.24-1.jpg?fit=1200%2C476&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-31-at-09.53.24-1.jpg?fit=1200%2C476&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-31-at-09.53.24-1.jpg?fit=1200%2C476&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":263,"url":"https:\/\/cookywook.co.uk\/blog\/ted-talks\/","url_meta":{"origin":1089,"position":3},"title":"Why I don&#8217;t like TED talks","author":"cookywook","date":"January 25, 2015","format":false,"excerpt":"I've only ever seen two\u00a0TED talks that I liked. Here's the first: https:\/\/www.youtube.com\/watch?v=jb09RYnSNOw That's one of my comedy heroes, Ryan North. He's talking about what it'd be helpful to know if you ever got sent back in time for some reason. So it's useless information, practically, but it's an entertaining\u2026","rel":"","context":"In &quot;opinion&quot;","block_context":{"text":"opinion","link":"https:\/\/cookywook.co.uk\/blog\/category\/opinion\/"},"img":{"alt_text":"Screen Shot 2016-01-15 at 09.55.25","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/01\/Screen-Shot-2016-01-15-at-09.55.25.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/01\/Screen-Shot-2016-01-15-at-09.55.25.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/01\/Screen-Shot-2016-01-15-at-09.55.25.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/01\/Screen-Shot-2016-01-15-at-09.55.25.png?resize=700%2C400 2x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/01\/Screen-Shot-2016-01-15-at-09.55.25.png?resize=1050%2C600 3x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/01\/Screen-Shot-2016-01-15-at-09.55.25.png?resize=1400%2C800 4x"},"classes":[]},{"id":529,"url":"https:\/\/cookywook.co.uk\/blog\/richards-2016-week-11\/","url_meta":{"origin":1089,"position":4},"title":"Richard&#8217;s 2016: Week 11","author":"cookywook","date":"March 19, 2016","format":false,"excerpt":"(Read up on what #Richards2016 is all\u00a0about\u00a0here.) Week 11! Who'd have thought we'd make it this far? It's certainly starting to take a toll though. I noticed the other day that my Twitter numbers were falling. Not good. And it wasn't just the follow-for-a-day-then-unfollow Twitter scumbags\u00a0you get. It's like actual\u2026","rel":"","context":"In &quot;richard's 2016&quot;","block_context":{"text":"richard's 2016","link":"https:\/\/cookywook.co.uk\/blog\/category\/richards-2016\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.giphy.com\/media\/nl0Kfz91vVmIU\/giphy.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1316,"url":"https:\/\/cookywook.co.uk\/blog\/please-enjoy-my-self-care-tips\/","url_meta":{"origin":1089,"position":5},"title":"Please enjoy my self care tips.","author":"cookywook","date":"May 16, 2018","format":false,"excerpt":"I just had a fantastic bath. A fantastic\u00a0evening\u00a0bath. Here's how it went down: Whacked those taps on circa nine thirty pm. Full blast taps. Temperature range in the very-hot-to-too-hot. TEN drops exactly of\u00a0tea tree oil. While the bath is running, I'm brewing a cup of tea. Twinings St Clements. Slam\u2026","rel":"","context":"In &quot;mental health&quot;","block_context":{"text":"mental health","link":"https:\/\/cookywook.co.uk\/blog\/category\/mental-health\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-22.24.27.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-22.24.27.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-22.24.27.png?resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1089"}],"version-history":[{"count":3,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1089\/revisions"}],"predecessor-version":[{"id":2331,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1089\/revisions\/2331"}],"wp:attachment":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}