{"id":1934,"date":"2020-06-06T12:23:37","date_gmt":"2020-06-06T11:23:37","guid":{"rendered":"https:\/\/cookywook.co.uk\/blog\/?p=1934"},"modified":"2020-06-06T12:23:45","modified_gmt":"2020-06-06T11:23:45","slug":"the-joy-of-oneminutebriefs","status":"publish","type":"post","link":"https:\/\/cookywook.co.uk\/blog\/the-joy-of-oneminutebriefs\/","title":{"rendered":"The joy of @OneMinuteBriefs"},"content":{"rendered":"\n

I’ve been off work for the last two months or so. I decided to try to use that time productively, with lofty ambitions of writing a book, or a play, or making a game. Needless to say, I’m lazy and didn’t accomplish much. <\/p>\n\n\n\n

But, what I did learn was the power of daily routines. By making new tasks into a habit, you can build powerful rituals that actually get stuff done. For me, that was getting up, doing exercise, doing a short writing exercise, and then checking the @OneMinuteBriefs Twitter account.<\/p>\n\n\n\n

@OneMinuteBriefs is run by the Bank of Creativity<\/a> agency, and every weekday it delivers a single, simple creative brief. Anyone is free to pitch a response to it, the scrappier, the better. Ideally, you’d spend no longer than a minute on it, but nobody’s really keeping score. At the end of the day, everybody gets to vote for their favourites. And a few picked are picked as the winners.<\/p>\n\n\n\n

It’s good fun, and some days they work with big brands to offer generous cash prizes. It’s a win for the brands too, as they get a whole bunch of cheap creative, primed for viral success.<\/p>\n\n\n\n

The community itself is super supportive, made up of dozens of self-proclaimed OMBLEs. Everyone gives each other a lot of support, and it’s generally all lovely and wholesome.<\/p>\n\n\n\n

While furloughed, I did about 35 briefs. And I’m pleased to say I was one of the winners for 7 of them. That’s great. And it certainly beats my Newsjack<\/a> success rate.<\/p>\n\n\n\n

Let’s take a look at some of my favourites!!!<\/strong><\/p>\n\n\n\n

#EARTHDAY<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

#FROGS<\/h4>\n\n\n\n

I sort of took a different direction here. Inspired by the world’s greatest Twitter account: @dasharez0ne<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#FAVOURITESONGS<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

#SLOWCOOKERS<\/h4>\n\n\n\n

This was a fun one. I made a pretty basic ad but scheduled it in Buffer to post to my Twitter a month later. GET IT?!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#MUGS<\/h4>\n\n\n\n

I can’t tell you how long this took. And it still looks like garbage.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#BRINGBACKTHESHAVE<\/h4>\n\n\n\n

A brief for King of Shaves, who wanted to encourage us to get shaving again.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#UNDERPRESSURE (for SES Water)<\/h4>\n\n\n\n

I’ll be proud of this wordplay till the day I die.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

Anyone can give it a go. Can’t write? Just draw a picture! Can’t draw? Just jot something down on a napkin! Seriously, OMB is a hyper-accessible way to dip your toe into creative work. And you can do it every single day!<\/p>\n\n\n\n

Let me know if you do, and I’ll chuck you a RT too.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve been off work for the last two months or so. I decided to try to use that time productively, with lofty ambitions of writing a book, or a play, or making a game. Needless to say, I’m lazy and didn’t accomplish much. But, what I did learn was the power of daily routines. By […]<\/p>\n","protected":false},"author":1,"featured_media":1945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-uncategorized","9":"fallback-thumbnail"},"yoast_head":"\nThe joy of @OneMinuteBriefs<\/title>\n<meta name=\"description\" content=\"@OneMinuteBriefs is a daily creative competition on Twitter, and it's absolutely fantastic. 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For me, legacy\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/cookywook.co.uk\/blog\/the-best-and-worst-legacy-games-ranked\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/08\/pic4885780.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/08\/pic4885780.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/08\/pic4885780.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/08\/pic4885780.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1316,"url":"https:\/\/cookywook.co.uk\/blog\/please-enjoy-my-self-care-tips\/","url_meta":{"origin":1934,"position":4},"title":"Please enjoy my self care tips.","author":"cookywook","date":"May 16, 2018","format":false,"excerpt":"I just had a fantastic bath. A fantastic\u00a0evening\u00a0bath. Here's how it went down: Whacked those taps on circa nine thirty pm. Full blast taps. Temperature range in the very-hot-to-too-hot. TEN drops exactly of\u00a0tea tree oil. While the bath is running, I'm brewing a cup of tea. Twinings St Clements. Slam\u2026","rel":"","context":"In "mental health"","block_context":{"text":"mental health","link":"https:\/\/cookywook.co.uk\/blog\/category\/mental-health\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-22.24.27.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-22.24.27.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-16-at-22.24.27.png?resize=525%2C300 1.5x"},"classes":[]},{"id":1096,"url":"https:\/\/cookywook.co.uk\/blog\/frosties-kid\/","url_meta":{"origin":1934,"position":5},"title":"Retrospective: The Frosties Kid","author":"cookywook","date":"October 28, 2017","format":false,"excerpt":"About ten years ago, there was an advert for Frosties on television that has since entered the annals of history as one of the most important of all time. I'm talking, of course, about the infamous 'Frosties kid' ad. https:\/\/www.youtube.com\/watch?v=4S6N_gQPYIM There was something about it that captured the imagination. It\u2026","rel":"","context":"In "advertising"","block_context":{"text":"advertising","link":"https:\/\/cookywook.co.uk\/blog\/category\/advertising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/10\/Savior.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1934"}],"version-history":[{"count":0,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/media\/1945"}],"wp:attachment":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}