{"id":333,"date":"2015-05-04T19:20:05","date_gmt":"2015-05-04T18:20:05","guid":{"rendered":"http:\/\/cookywook.co.uk\/blog\/?p=333"},"modified":"2015-05-04T19:20:45","modified_gmt":"2015-05-04T18:20:45","slug":"may-the-fourth","status":"publish","type":"post","link":"https:\/\/cookywook.co.uk\/blog\/may-the-fourth\/","title":{"rendered":"May the Fourth Be With You: In Numbers"},"content":{"rendered":"<p>HAPPY STAR WARS DAY EVERYONE. BECAUSE OH MY GOD STAR WARS.<\/p>\n<pre>psssttt.... star wars :D :D :D<\/pre>\n<p>Yup, a day created because some nerd figured out that &#8220;May the Fourth&#8221; sounds a bit like &#8220;May the force&#8221; and <span style=\"text-decoration: underline;\">the end<\/span>. Literally, that&#8217;s it. No special significance other than a homophonic quirk.<\/p>\n<p>It&#8217;s a divisive day, and I&#8217;m struggling to come to terms with how I feel about it. But instead of just keeping my thoughts on the matter to myself like a normal person, I&#8217;m serving up another of my patented <span style=\"color: #ff0000;\">HOT FRESH TAKE <span style=\"color: #000000;\">thought pieces. Yes, it&#8217;s a Bank Holiday Monday guys!<\/span><\/span><\/p>\n<p>Instead of doing a boring history about when the phenomenon started and how it&#8217;s grown that I can&#8217;t be bothered to do anyway, I&#8217;m gonna fall back on fun graphs and statistics. And I&#8217;m gonna look at how people continue the joke past 4\/5. So here we go!<\/p>\n<p>I got the stats for 2013 about usage of the joke structure &#8216;may the X be with you&#8217; (because I actually did all this research last year). Here&#8217;s how the graph looks:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-334\" src=\"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/05\/Bm53AQaCAAAk-_P.png?resize=616%2C245\" alt=\"Bm53AQaCAAAk-_P\" width=\"616\" height=\"245\" srcset=\"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/05\/Bm53AQaCAAAk-_P.png?w=1022&amp;ssl=1 1022w, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/05\/Bm53AQaCAAAk-_P.png?resize=300%2C119&amp;ssl=1 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>I had to exclude the fourth from this because obviously it&#8217;s huge. Let&#8217;s look at the interesting dates:<\/p>\n<ul>\n<li>After the <strong>4th<\/strong>, most people do a joke of this form on the\u00a0<strong>1st<\/strong>. &#8220;May the first be with you&#8221; is clearly the funny joke of choice for unoriginal people on Twitter then. That makes sense, it&#8217;s the first opportunity to make it and relies on people remember the meme from previous years and going &#8220;oh right haha.&#8221; The whole &#8216;deliberately get the date wrong&#8217; is also supposed to be funny. But it&#8217;s not really.<\/li>\n<li>Second most popular is the\u00a0<strong>5th<\/strong>. This is the day directly following the\u00a0<strong>4th<\/strong> so also makes sense. Recycling a joke from yesterday is a classic Twitter joke (I cba to look into how many people are doing Royal Baby stuff still today, but I bet it&#8217;s at least a few).<\/li>\n<li>The\u00a0<strong>7th<\/strong> is oddly popular for reasons I can&#8217;t quite understand. Whilst the\u00a0<strong>6th<\/strong> is pretty much dead. No idea about that one.<\/li>\n<li>After this, the most popular ones are\u00a0the\u00a0<strong>14th\u00a0<\/strong>and\u00a0<strong>24th<\/strong>. Obviously here the joke is that they also have the &#8220;fourth&#8221; bit in them and lol irony.<\/li>\n<\/ul>\n<p>But anyway, that&#8217;s all lame.<\/p>\n<p>I haven&#8217;t looked into how many people are doing this post-May. But I bet there&#8217;s at least one genius out there who tweeted &#8220;December the 25th be with you&#8221; instead of, y&#8217;know, being with their family and stuff.<\/p>\n<p>Why the hate? After all, I love a horrible pun as next as the much guy. Well, I think it ties into my whole faux-celebration of geek culture that&#8217;s all the rage right now. Star Wars is still seen as kinda a nerdy thing and being &#8216;into it&#8217; is seen as cool in that geek chic kinda way. (See my blogs passim on Big Bang Theory, etc.). Maybe I&#8217;m wrong about this entirely, but it&#8217;s the vibe I get.<\/p>\n<p>But I&#8217;m massively stuck up and pretentious anyway so I can talk.<\/p>\n<p>Also, it leads to horrible corporate attempts at being down with the kids. For example, this year&#8217;s worst <del>exit<\/del> entry has to be this, from Charmin:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">These aren\u2019t the buns you\u2019re looking for\u2026 <a href=\"https:\/\/twitter.com\/hashtag\/tweetfromtheseat?src=hash&amp;ref_src=twsrc%5Etfw\">#tweetfromtheseat<\/a> <a href=\"http:\/\/t.co\/idIHTpkCJX\">pic.twitter.com\/idIHTpkCJX<\/a><\/p>\n<p>&mdash; Charmin (@Charmin) <a href=\"https:\/\/twitter.com\/Charmin\/status\/595211292731961344?ref_src=twsrc%5Etfw\">May 4, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Actually, everything Charmin post is super annoying and crass. But this rubs me up especially the wrong way. But at least it only got 31RT\/25FAV. So some poor graphic artist has to put in about an hour&#8217;s work for some lovely low engagement numbers. Hooray for working in social media.<\/p>\n<p>Well anyway, I thought I&#8217;d have more to say than that. But I don&#8217;t. Happy Star Wars Day I guess.<\/p>\n<p>HOT TAKE ENDS HERE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HAPPY STAR WARS DAY EVERYONE. BECAUSE OH MY GOD STAR WARS. psssttt&#8230;. star wars \ud83d\ude00 \ud83d\ude00 \ud83d\ude00 Yup, a day created because some nerd figured out that &#8220;May the Fourth&#8221; sounds a bit like &#8220;May the force&#8221; and the end. Literally, that&#8217;s it. No special significance other than a homophonic quirk. It&#8217;s a divisive day, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[121,160,161,159],"class_list":["post-333","post","type-post","status-publish","format-standard","hentry","category-opinion","tag-hot-take","tag-may-the-force-be-with-you","tag-may-the-fourth-be-with-you","tag-star-wars","has-post-thumbnail","fallback-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>May the Fourth Be With You: In Numbers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cookywook.co.uk\/blog\/may-the-fourth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"May the Fourth Be With You: In Numbers\" \/>\n<meta property=\"og:description\" content=\"HAPPY STAR WARS DAY EVERYONE. BECAUSE OH MY GOD STAR WARS. psssttt.... star wars :D :D :D Yup, a day created because some nerd figured out that &#8220;May the Fourth&#8221; sounds a bit like &#8220;May the force&#8221; and the end. Literally, that&#8217;s it. No special significance other than a homophonic quirk. 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A shameless Cookie Clicker\u00a0ripoff (sorry in advance if that's the first time you've seen that - there goes all your free time), the premise is simple: buy things that make you money so you can buy more things.\u2026","rel":"","context":"In &quot;review&quot;","block_context":{"text":"review","link":"https:\/\/cookywook.co.uk\/blog\/category\/review\/"},"img":{"alt_text":"gow_title_2","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2015\/11\/gow_title_2.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":787,"url":"https:\/\/cookywook.co.uk\/blog\/hartlepool-story\/","url_meta":{"origin":333,"position":2},"title":"The greatest story ever told (&#8230;involving Hartlepool)","author":"cookywook","date":"March 4, 2017","format":false,"excerpt":"What's the greatest story ever told? No, don't even start with the life of Christ or something. Is it that\u00a0monkey that got left at IKEA? The guy that got a selfie with a plane hijacker? Yesterday, when Rod Stewart apologised for staging a mock beheading? Nope. All wrong. The greatest\u00a0story\u2026","rel":"","context":"In &quot;stories&quot;","block_context":{"text":"stories","link":"https:\/\/cookywook.co.uk\/blog\/category\/stories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2017\/03\/HAngus_the_Monkey.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1396,"url":"https:\/\/cookywook.co.uk\/blog\/all-star-memes\/","url_meta":{"origin":333,"position":3},"title":"Please enjoy this selection of All Star meme videos","author":"cookywook","date":"June 23, 2018","format":false,"excerpt":"There was a trend early last year of making meme videos around Smash Mouth's 1999 hit \"All Star\". And today I want to revisit some of the best content that came out of that trend. 2018 memes are pretty boring for me. They're standardised to the point of redundancy. I'll\u2026","rel":"","context":"In &quot;comedy&quot;","block_context":{"text":"comedy","link":"https:\/\/cookywook.co.uk\/blog\/category\/comedy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/4gdw0qs03qs\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2077,"url":"https:\/\/cookywook.co.uk\/blog\/the-disney-epic-launch-thread-a-retrospective\/","url_meta":{"origin":333,"position":4},"title":"The Disney+ epic launch thread &#8211; a retrospective","author":"cookywook","date":"October 10, 2020","format":false,"excerpt":"In October 2019, Disney took to Twitter to announce the launch of its new streaming service, Disney+. And it was one of the most ambitious and creative uses of social media I've ever seen. Rather than the usual launch copy with asset linking out to a landing page, Disney took\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Mr Boogedy","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/boogedy-2.png?fit=780%2C438&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/boogedy-2.png?fit=780%2C438&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/boogedy-2.png?fit=780%2C438&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2020\/10\/boogedy-2.png?fit=780%2C438&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":589,"url":"https:\/\/cookywook.co.uk\/blog\/richards-2016-weeks-16-17\/","url_meta":{"origin":333,"position":5},"title":"Richard\u2019s 2016: Weeks 16 &#038; 17","author":"cookywook","date":"April 30, 2016","format":false,"excerpt":"(Read up on what #Richards2016 is all\u00a0about\u00a0here.) Yep, another two-in-one! And again, it's because I was away for a week and wasn't really able to do a write up. (Well, technically I was back last Saturday, but I was JET LAGGED as hell and barely even knew what day it\u2026","rel":"","context":"In &quot;richard's 2016&quot;","block_context":{"text":"richard's 2016","link":"https:\/\/cookywook.co.uk\/blog\/category\/richards-2016\/"},"img":{"alt_text":"2016-04-16 19.05.23","src":"https:\/\/i0.wp.com\/cookywook.co.uk\/blog\/wp-content\/uploads\/2016\/04\/2016-04-16-19.05.23-4.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":0,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/posts\/333\/revisions"}],"wp:attachment":[{"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookywook.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}