{"id":844,"date":"2017-03-19T11:55:07","date_gmt":"2017-03-19T11:55:07","guid":{"rendered":"http:\/\/cookywook.co.uk\/blog\/?p=844"},"modified":"2017-03-19T11:56:17","modified_gmt":"2017-03-19T11:56:17","slug":"spuds-mackenzie","status":"publish","type":"post","link":"https:\/\/cookywook.co.uk\/blog\/spuds-mackenzie\/","title":{"rendered":"Spuds MacKenzie is the coolest dog in the history of advertising"},"content":{"rendered":"

Usually for a blog like this I’d attempt\u00a0to tie it into some current event. But for Spuds MacKenzie, there’s no need. He’s just the coolest dog ever. Not sure who Spuds MacKenzie is? BEHOLD, SPUDS:<\/strong><\/p>\n

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Don’t let the caption fool you. Spuds MacKenzie isn’t actually a\u00a0Dean of Partyology. And I’m pretty sure he’s not actually pouring that beer.<\/p>\n

No, Spuds MacKenzie was the mascot for Bud Light in the 1980s. And it was totally awesome. Just… LOOK AT HIM!<\/p>\n

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I don’t have all too much info on the history of Spuds MacKenzie. But I do want to meditate on what exactly is happening here.<\/p>\n

For some reason, the marketing people at Bud Light in the 80s decided they needed a mascot for their horrible beer. And what better way to appeal to the masses than with a cool dog with a rad attitude? Yup, they literally just did a Poochie.<\/p>\n

Imagine pitching this today. “We need to get more young people drinking our beer. How about a dog that wears sunglasses? Everyone loves dogs!”<\/em>. It doesn’t quite make any sense, but it sort of works. I couldn’t find any footage of him actually drinking any beer, but I did find this .gif of him doing a sweet ski jump.<\/p>\n

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Look how cool that is! So much better than Jean Claude van Damme doing the splits or whatever he’s doing in those Coors Light ads right now.<\/p>\n

At the height of Spuds’ popularity, you could even buy merchandise of him. Sort of like a precursor of the Compare the Market meerkat tat you get now. Here I am in my younger days modelling such a tee:<\/p>\n

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Today's fashion: Spuds Mackenzie pic.twitter.com\/6GjJo33FDn<\/a><\/p>\n

— Richard Cook (@cookywook) July 31, 2015<\/a><\/p><\/blockquote>\n