Giggle Palooza is a Facebook page with 1.6m likes. Which means it must be good. One point six million people can’t be wrong, right? And by examining the page we can learn the secret to creating great online content and, dare I say it, life itself?

Let’s start at the top.

Ok so the profile picture is a small child with her tongue sticking out, where about 30% of the letters of the words that make up the name of the page are visible. That’s ok though, because if you missed it, the page is also named in the absolutely enormous cover photo, where a disembodied figure representing the – I’m guessing – “I want to die” emoji poses next to a 3D rendering of the page name.

Which brings us to our first question: what does the name mean?

Now, we all know and love a giggle. It’s like a little laugh. The kind of stifled guffaw that a little girl might do – like the one in the profile picture if she was giggling instead of not actually visibly laughing at all.

But ‘palooza?’ It appears to be a neologism for an ‘exaggerated event’, but the etymology is kinda whack. The term stems most famously from the Lollapalooza music festival. But that festival itself seems to have derived its name from some older term for just a big, whacky thing. We find the term ‘lallapaloosa’ in PG Wodehouse, for instance. But it’s not an especially modern or relevant term. So kudos to the Giggle Palooza team for bringing it back!

In the About section of the page, we find the Giggle Palooza mission statement:

What a fine ambition! To make as many people as possible laugh as outrageously loud as they can each day. Is that not the same aim as noted utilitarian ethicists Jeremy Bentham and JS Mill, just rendered in different language? And to showcase new artist talent? Such philanthropy! As we approach the collapse of civilisation due to unbridled capitalistic greed, it’s refreshing to see that altruism does indeed still exist.

Let’s take a look at some of this award-winning content then, starting with a post that’s been pinned to the top of the page.

Well, ok. This is kind of problematic. I thought we were done with OCD jokes. But who are we to judge the artists of 2017 by today’s standards? And one million people liked it enough to share it onwards with almost a quarter of a million people reacting in some way to do (mostly likes, laughs, and loves). Is this art? Maybe it is, maybe it isn’t. But it’s popular.

Next post! A more recent one now.

A lot to take in here. It’s actually an animated post, but I think you get the broad strokes of it. It’s a funny sentiment, sure. And the post copy “Sure hope not” really gets you thinking. To say so much with so little. Wow.

Next up it’s a dancing bear.

I used to work with someone who loved this kind of thing. Every Friday, without fail, they’d send a cartoon around to the entire company expressing the sentiment that it was the end of the week and we should celebrate. After about a year, someone replied with “sounds like you really hate your job” and then they stopped. But there’s definitely an audience for it.

Ok, that’s pretty funny! I don’t really understand the “smooth sailing” caption. But I’m with the 1.5k people who liked this. And the digital collage style is reminiscent of the photomontage style of the pop art school. This could be hung in the Tate Modern. It might also be an advert for Vick VapoRub, I’m not sure.


This one doesn’t feel like a joke. It definitely didn’t make me ‘laugh as outrageously loud as I can’. But I guess they’re trying to make a political point, which is a noble use of their platform. Of course, you could say that it’s kind of unfair to judge people for using mobility scooters without knowing their individual circumstances. And maybe people who are overweight (for whatever reason) deserve to get around and engage with society if they have mobility issues. But I’m being too serious, this is a giggle palooza after all!

Ok, I do hate this one.

But I think that’s enough of that. Let’s review what Giggle Palooza can tell us about truly great, engaging content. The key features seem to be:

  • Extremely basic photoshop work
  • Expressing approval or disapproval towards specific days of the week (Mondays are bad, Fridays are good)
  • Somewhat problematic non-inclusive views
  • Animals

So I’ve used the above formula to create the world’s first piece of PERFECT CONTENT:

Pleas like, enjoy, and share with your friends.